Rseries Wheels D-Driven Project Starts
RSERIES D-DRIVEN PROJECT
Stage One Starts Now
Holden made history.
Now it’s time to remember the people who kept it alive.
The RSERIES D-Driven Project is an official long-term automotive media project created by Rseries Wheels to document real Holden builds, real owners, and Australian Holden culture through professional cinematic content.
This is more than just a photoshoot.
D-Driven exists to showcase the connection between passionate owners, their vehicles, and the culture that continues to keep Holden alive across Australia.
WHAT IS THE D-DRIVEN PROJECT?
The D-Driven Project is a multi-stage automotive content initiative by Rseries Wheels focused on producing premium visual content featuring selected Holden builds equipped with Rseries Wheels products.
Each selected owner will receive professionally produced automotive media content created by the official Rseries media team.
The project is designed to become an ongoing long-term series that documents Australian Holden culture through authentic owner stories and high-quality automotive production.
2026 PROJECT STRUCTURE
The RSERIES D-Driven Project is planned to run across 5 stages throughout 2026.
Future stages are expected to gradually expand into additional Australian states and communities.
Stage 1 Focus:
Melbourne, Victoria (VIC)
The first stage of the project is currently focused on Melbourne-based Holden owners and vehicles located within Victoria.
WHO CAN APPLY?
To qualify for the RSERIES D-Driven Project:
- The vehicle must be fitted with genuine Rseries Wheels products
- The vehicle must be a Holden-based build
- Vehicles should be clean, complete, and visually well presented
- Owners should have genuine passion for Holden culture and modification
Both privately submitted vehicles and dealer-recommended vehicles are welcome.
DEALER PRIORITY APPLICATIONS
Applications submitted through official Rseries partner stores or dealers will receive priority review consideration.
Owners may apply directly themselves or be recommended through participating Rseries dealers.
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WHAT SELECTED OWNERS WILL RECEIVE
Every selected owner will receive:
- A professionally produced 120-second cinematic feature video
- Multiple high-resolution professional vehicle photos
- Owner-focused professional feature photography
- Official Rseries Wheels promotional merchandise
- One professionally printed feature photo of the vehicle
All production and project costs are fully covered by Rseries Wheels.
There are absolutely no participation fees or hidden charges for selected owners.
APPLICATION REQUIREMENTS
To apply for the RSERIES D-Driven Project, please submit the following:
- Clear photos of the vehicle fitted with Rseries Wheels products
- Vehicle model and build details
- Owner’s social media account(s)
- A short introduction about the build
- Personal feedback or experience with Rseries Wheels products
APPLICATION EMAIL
Sales@RseriesWheels.com
APPLICATION DEADLINE
Stage One applications close on:
15:00 12 June 2026(Fri)
Late applications may be considered for future project stages.
IMPORTANT NOTES
- Submission does not guarantee selection
- Selected vehicles will be contacted directly by the Rseries team
- Rseries Wheels reserves the right to select vehicles based on project suitability, presentation quality, and overall fit with the D-Driven vision
- Content produced during the project may be used across Rseries Wheels marketing channels, including website, social media, campaigns, and promotional materials
WHY D-DRIVEN EXISTS
Holden is part of Australian automotive history.
But the culture was never only about the cars.
It was built by the people who continue to drive them, preserve them, modify them, and keep the passion alive.
The RSERIES D-Driven Project exists to document those stories — one build at a time.

